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Our history


The brand was created by Pierre Hamblenne, a young Belgian entrepreneur. Originally J&JOY only made a range of polo shirts for men.


The children's collection was created. From the start it was a huge success, largely due to the lack of competition in this segment. The brand was then distributed in more than 50 multibrand stores.


Already distributed in more that 200 outlets, starting in France and Luxembourg, J&JOY became an international business.


J&JOY had 350 multibrand stores across France and 2 monobrands stores or flagship stores. The brand took part in the Bread & Butter fashion trade show for the first time. The "Smart Line" collection was launched.


J&JOY now present in Germany, Austria, China and the UK with 500 sales outlets. There are now 6 flagship stores.


J&JOY continues its international development to date and now has a flagship store in Poland. Holland, Taiwan and India have been added to the list of the many countries where the brand is now present.

Our expertise


A name and a distinctive logo which inspire a zest for life. Wearing J&JOY gives enJOYment. EnJOYment which is shown and shared.


Sometimes a little provocative, sometimes sober whether it be the clothes themselves or the details, J&JOY is a way of looking on the bright side and showing it.


The intricate vintage details make each garment unique and give added value. For example, each item is sold with a fabric bag and a J&JOY key ring.


Articles presented in the J&JOY stores lead the eye and make them unique. The brand identity is visible from afar!


All J&JOY products are of impeccable quality to ensure maximum comfort. They are tested 30 times in a washing machine and dryer.

Made with dignity

The manufacturers respect the international standards in place in terms of quality, the environment and labour. J&JOY invests in social projects.

More information

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