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The J&JOY brand likes to be active in the social and philanthropic spheres.
The J&JOY foundation helps children in India to get a better education. The brand partially finances a whole series of projects including a mobile school which visits the most far-flung villages in order to teach children to read, write and count. It also helps the charity « Objectif Ô » to make more drinking water wells in deprived areas of India and Africa. Each year, new projects are launched and tracked by the J&JOY foundation.
We also help other charities such as « Les Petits Riens » in Belgium.
We are proud to be the only ready-made clothing brand in Belgium to have our own philanthropic fund, which is endorsed and managed by the Fondation Roi Baudouin.
All clothing made by the brand is manufactured « with Dignity », meaning it is made in factories practising fair trade business methods; not employing workers under the age of 16, and limiting the maximum number of working hours in accordance with international working agreements (no enforced labour, etc.)
All factories are certified by the ILO (International Labor Organisation) and respect the charter put in place by this organisation.
As an example, more than 9000 people in the villages of Udang and Fatepur have benefited from access to clean drinking water (wells are operated by hand pumps), as well as to dry latrines, which improve their living conditions and health. The reaction of the villagers was very positive.
Another aspect of J&JOY's intervention in the community is manifested through close collaboration with the Saint-Joseph Konduru home. J&JOY sponsors the children who find refuge there ensuring they have accommodation and satisfing their clothing and nutritional needs. The donations also help to ensure a decent education for the children, and to ensure their personal development in the long term.