Pierre Hamblenne, the founder of the J&JOY brand, is in love with fashion and the fashion industry. This has been a fact since his childhood. Even while in the primary school, Pierre was already drawing during his classes, sketching out his future collection.
Pierre grew-up with a dream to create his own fashion label.In his free time, Pierre would walk in the commercial area near his house, checking out the shops, looking for new trends, especially infashion.
Fast-forward to the year 2004 and Pierre realised that the high-street was not able to provide exactly what he wanted in fashion. And from this, the first J&JOY collection was born, 2006.
Since then, the brand J&JOY has enjoyed a fabulous expansion with J&JOY products carried at more than 100 locations throughout Europe, and most recently, via the web. The goal of the J&JOY label is to combine style with trendat an accessible price and with perfect quality.
In addition to this, Pierre added another interesting touch to his concept:the name J&JOY makes us think about the word "Enjoy".
Offering a unique piece, developed through intense research and thought, , and making it possible to wear for any occasion was a great challenge. And thus it has to be Enjoyable.
At J&JOY, we focus less on an individual’s age, sex, or status, and more on their way of life and their way of thinking.
We use very flashy and modern colours that we combine in genuinely original ways. The contrast of colour that you can find in our collections, are very unique and appealing.
J&JOY wants to be THE positive brand, the colourful brand on the market. It needs customers to be so as well.
Always attuned to the environment, Together with Aurore, Pierre listens, learns, notices and creates new and exciting J&JOY pieces.
Today, J&JOY has built a strong reputation in the Belgian market and is now committed to bringing J&JOY to others elsewhere.
Future looks bright, Future looks colourful! J&JOY!
&
